This is the time of year when teachers in international schools have to decide whether to stay one more year/one more contract or say "I've had enough" and try to find another position in another school in another country. Today I have been reading a short blog post and reflecting on the different between hiring and recruiting. Seth Godin claims:
Hiring is what you do when you let the world know that you're accepting applications from people looking for a job.
Recruiting is the act of finding the very best person for a job and persuading them to stop doing what they're doing and come join you.
Recruiting raises the bar because it demands you have a job worth quitting for. The recruiter doesn't solve an urgent problem for the person being recruited, in fact, they create one. That person already has a job (hence no problem). The problem being created is that until they change over to your job, they'll be unhappy. That's a huge hurdle for a job to overcome.